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Software industry

Top 100 Brands by Value: Tech Dominates, with Facebook on the Rise

Strategic Insights

— 1 min read

The 2015 Interbrands annual list of the Top 100 brands by value features Apple and Google at the top, with a technology company-dominated list. Microsoft, IBM, Samsung, and Amazon occupy top 10 spots, while Intel, Cisco, Oracle, and HP are among the top 20. Facebook's brand value increased by 54 percent to $22 billion, outpacing Apple (43 percent) and Amazon (29 percent). However, tech companies like IBM (-10 percent), Cisco, HP, and eBay (-3 percent each) saw their brand value decline. New entrants PayPal and Lenovo took 97th and 100th place, respectively, while Nokia and Nintendo dropped out after significant decreases in brand value. Lenovo is the second Chinese company to make the list, following Huawei's 2014 entry.

Key Takeaways:

  • The top 10 brands in 2015 were Apple, Google, Microsoft, IBM, Samsung, Amazon, Intel, Cisco, Oracle, and HP, showcasing the dominance of technology companies.
  • Facebook's brand value grew by 54 percent to $22 billion, surpassing Apple (43 percent) and Amazon (29 percent) in valuation increase.
  • Tech companies IBM (-10 percent), Cisco, HP, and eBay (-3 percent each) saw their brand value decline.
  • New entrants PayPal and Lenovo took 97th and 100th place, respectively, marking the first appearance of these companies on the list.
  • Nokia and Nintendo dropped out after significant decreases in brand value of -44 and -33 percent, respectively.
  • Lenovo is the second Chinese company to enter the list, following Huawei's 2014 entry.
  • Seven of the top 10 brands from 2005 remain in the top 10 in 2015, indicating the enduring value of certain brands.

Sources:

  • Interbrand
  • Global Data Point. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info)

Statistics:

  • Facebook's brand value increased by 54 percent to $22 billion.
  • Apple's brand value increased by 43 percent.
  • Amazon's brand value increased by 29 percent.
  • IBM's brand value declined by 10 percent.
  • Cisco, HP, and eBay's brand values declined by 3 percent each.
  • Nokia's brand value decreased by 44 percent.
  • Nintendo's brand value decreased by 33 percent.
  • Lenovo is the second Chinese company to enter the list.
  • Huawei entered the ranking in 2014 as the first Chinese company, according to Interbrand.
  • Seven of the top 10 brands from 2005 remain in the top 10 in 2015.

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