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Top Coffee Chains and Brands on Social Media Revealed

Strategic Insights

— 1 min read

Canadian coffee and doughnut chain Tim Hortons dominates social media engagement, with Dunkin' Donuts and Dutch Bros. Coffee following closely behind, according to a study by Engagement Labs. The rankings, based on the company's eValue Analytics platform, highlight the importance of social media presence for coffee chains. Bryan Segal, CEO of Engagement Labs, notes that coffee brands can leverage their social media channels to stay top of mind among consumers.

Key Takeaways:

  • Starbucks ranked first across all social platforms (Facebook, Twitter, and Instagram) in terms of Engagement, Impact, and Responsiveness.
  • Tim Hortons came in second on Facebook, outperforming Starbucks in Engagement and Responsiveness subcategories.
  • Dunkin' Donuts took the second-highest eValue score on Twitter, with high Impact and Responsiveness subscores.
  • Dutch Bros. Coffee ranked second on Instagram, with the highest Engagement and Responsiveness subscores and an active user base.
  • Death Wish Coffee Company garnered the top ranking on both Facebook and Instagram due to its high levels of engagement from followers generated by humorous content.
  • Industry veteran Folgers came in fourth on Facebook, with a high Impact and Responsiveness subscores but a below-average Engagement subscore.
  • Keurig had the highest eValue score on Twitter, with the highest Impact subscore and the largest number of followers.
  • Maxwell House, illy, and Folgers followed in ranking on Twitter, with Maxwell House having the second-highest Impact subscore.

Statistics:

  • Starbucks outperformed the industry average in all subcategories (Engagement, Impact, and Responsiveness) on Facebook, Twitter, and Instagram.
  • Tim Hortons posted a mix of professional images, user-generated content, and videos to enhance engagement among followers, resulting in a high eValue score on Facebook.
  • Dunkin' Donuts had over 50% of their content posted as user-generated content on Twitter.
  • Dutch Bros. Coffee's active user base on Instagram was 12 times higher than the average user base of other coffee brands.
  • Keurig had the highest number of followers (over 5 million) on Twitter.

Sources:

  • Engagement Labs (TSX VENTURE: EL)
  • eValue Analytics platform (exact format as mentioned in the original text)
  • Keller Fay Group division of Engagement Labs (exact format as mentioned in the original text)

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