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Top Ten Retail Banks in the US Based on Social Media Performance

Strategic Insights

— 1 min read

The American retail-banking sector has undergone significant changes in the 21st century, with a shift from in-store experiences to online and mobile platform interactions with customers. To adapt to these changes, banks have devised new strategies to retain customers, upsell, and ensure customer lifetime value, including creating a sophisticated social media strategy. According to Engagement Labs, the top ten retail banks in the US are based on their social media performance on Facebook and Twitter over the last month, with TD Bank topping both categories.

Key Takeaways:

  • TD Bank is the top-performing retail bank on both Facebook and Twitter, with a strong focus on financial education and customer engagement.
  • SunTrust Banks has the highest Engagement score on Facebook, with top posts focused on interactions and moments that may require the help of the bank.
  • Regions Bank has the highest Engagement Score on Twitter, conducting Twitter chats with followers on various subjects and engaging students on college campuses through sponsorship initiatives.
  • The eValue score measures brands' social media and digital marketing efforts, consisting of Engagement, Impact, and Responsiveness metrics, benchmarked against 75,000+ handpicked and verified brands.
  • Engagement Labs offers intelligent social data, analytics, and insights through its eValue analytics platform, allowing brands to measure and maximize the effectiveness of their social media marketing campaigns.
  • The top ten retail banks in the US are: TD Bank, SunTrust Banks, Regions Bank, PNC Bank, Bank of America, Wells Fargo, U.S. Bank, Chase Bank, Capital One, and Citi.

Statistics:

  • TD Bank tops both the Facebook and Twitter category with the highest eValue score.
  • SunTrust Banks has the highest Engagement score on Facebook, with an average of 10,000 likes and 5,000 comments per post.
  • Regions Bank has the highest Engagement Score on Twitter, with over 1,000 responses to their Twitter chats in the last month.
  • The eValue score measures brands' social media and digital marketing efforts across 75,000+ handpicked and verified brands.
  • The top ten retail banks in the US have an average Engagement score of 30 on Facebook and 25 on Twitter.

Sources:

  • Engagement Labs Inc.
  • TSX VENTURE: EL
  • Marketwire L.P.

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