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TouchStone Software Corp. Expands Sales Channels through Partnership with The TAMCO Group

Strategic Insights

— 1 min read

TouchStone Software Corp. has launched a new sales initiative to expand its sales channel efforts by partnering with The TAMCO Group, a leading independent manufacturer's rep firm with $600 million in annual revenue. Through this partnership, TouchStone plans to augment its coverage in various sales channels, including VAR, system integrator, distributor, catalog, and retail channels. Fifteen core TAMCO representatives will target new and existing sales channels for TouchStone's products, including CheckIt, CheckIt Professional Edition, and PC-cillin Anti-Virus, over the next six months.

Key Takeaways:

  • TouchStone Software Corp. has partnered with The TAMCO Group to expand its sales channel efforts, with a focus on augmenting coverage in VAR, system integrator, distributor, catalog, and retail channels.
  • Fifteen core TAMCO representatives will target new and existing sales channels for TouchStone's products, including CheckIt, CheckIt Professional Edition, and PC-cillin Anti-Virus, over the next six months.
  • The TAMCO Group has $600 million in annual revenue and represents a number of hardware and software manufacturers, including Microsoft.
  • The partnership aims to increase TouchStone's presence in important sales channels, leveraging TAMCO's relationships with leading VARs, system integrators, and distributors.
  • TouchStone's products are distributed worldwide through various sales channels, including retail, VAR, distributor, direct, and OEM channels.
  • The affiliated companies of The TAMCO Group manage on behalf of many leading microcomputer vendors more than $600 million in annual channel sales.

Statistics:

  • $600 million: annual revenue of The TAMCO Group
  • $600 million: annual channel sales managed by The TAMCO Group on behalf of leading microcomputer vendors
  • 15: number of core TAMCO representatives targeting new and existing sales channels for TouchStone's products
  • 6 months: duration of the special promotion targeted at all system integrators
  • 10 years: experience of TAMCO in working with a variety of hardware manufacturers and software publishers

Sources:

  • Business Wire - "TouchStone Software Corp. and The TAMCO Group Announce Partnership for Sales Channel Expansion" (February 13, 1998)
  • TouchStone Software Corp. - Press Release (February 13, 1998)

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