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Tourism Australia's G'day Australia Event to Bring Hundreds of Travel Agents to Darwin

Strategic Insights

— 1 min read

Tourism Australia will host over 300 travel agents from around the world in Darwin in October next year for the signature tourism event, G'day Australia. The four-day event is designed to provide these influential travel agents with firsthand experiences of the Territory's food, cultural offerings, and natural attractions. This event is part of Tourism Australia's Aussie Specialist Program, which comprises about 36,000 travel agents from over 100 countries who are experts in selling Australian holidays to international tourists. The event aims to connect the agents with tourism operators from around the country and showcase other Australian destinations as part of a familiarisation program supported by state and territory tourism organisations.

Key Takeaways:

  • The G'day Australia event in Darwin will feature over 300 travel agents from around the world, including key markets such as the US, UK, Germany, France, Italy, China, Japan, Singapore, and Malaysia.
  • The event is designed to provide these agents with firsthand experiences of the Territory's food, cultural offerings, and natural attractions.
  • The event is part of Tourism Australia's Aussie Specialist Program, which comprises about 36,000 travel agents from over 100 countries.
  • The program aims to highlight Australia's tourism offerings and encourage agents to sell more Australian holidays to international tourists.
  • The previous G'day Australia event in Perth in 2024 resulted in agents selling an additional $30 million in holidays to Australia in the following 12 months.
  • The event will take place in October next year, outside the peak tourist season, to promote the Territory as a year-round destination.
  • Hosting the event in Darwin can help unlock pent-up demand for tourism in the Northern Territory.
  • Federal Tourism Minister Don Farrell believes events like G'day Australia are crucial in attracting tourists to Australia and showcasing its unique experiences.

Statistics:

  • 300 travel agents expected to attend the G'day Australia event in Darwin.
  • 36,000 travel agents are part of Tourism Australia's Aussie Specialist Program.
  • The program represents travel agents from over 100 countries.
  • Additional $30 million in holidays sold by agents as a result of the previous G'day Australia event in Perth.

Sources:

  • Tourism Australia, Robin Mack.
  • NT Tourism Minister Marie-Clare Boothby.
  • Federal Tourism Minister Don Farrell.

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