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Tourism

Tra Quao? Vegetable Village Unveils New Brand Identity to Boost Sustainable Tourism

Strategic Insights

— 2 min read

Tra Quao? vegetable village in the ancient town of Ha tmi An has become a popular destination for international tourists, with over 33,000 foreign visitors in 2024. The village, with its unique culture and hospitality, has preserved its traditional crafts and lifestyle for centuries. To further promote sustainable tourism, the village has introduced a new brand identity design logo, created in collaboration with the Swiss Tourism for Sustainable Development project in Vietnam (ST4SD).

Key Takeaways:

  • The new brand logo design combines the traditional vegetable village with the value of the world heritage site of Ha tmi An's Old Quarter, incorporating elements such as local farmers, a boat at sea, and a torch.
  • The logo represents the expansion of the world heritage value beyond the village boundaries, attracting international and domestic travellers.
  • Tra Quao? vegetable village has been awarded as the Best Tourism Village 2024 by UN Tourism and is a favourite garden destination among international travellers.
  • The village is home to 202 families and 326 farmers, growing different kinds of herbs and vegetables on 18ha.
  • The village offers unique culture, hospitality, and environment-friendly farming experiences, with 23 home-stay services and 16 restaurants providing cooking classes, farm-stays, and vegetable farming experience tours.
  • The Swiss Government-funded ST4SD project aims to promote and support the sustainable development of tourism in QuaoPSng Nam province.
  • QuaoPSng Nam province targets to receive 8.4 million tourists, including 5.7 million international arrivals, in 2025.

Statistics:

  • Over 33,000 international visitors visited Tra Quao? vegetable village in 2024.
  • The village has 202 families and 326 farmers, growing different kinds of herbs and vegetables on 18ha.
  • 23 home-stay services and 16 restaurants have been developed in the village to offer tourists various experiences.
  • The village hosted 34,000 visitors last year, with 33,000 (95.5%) being international guests.
  • Ha tmi An town welcomed 1.28 million visitors, including 1.1 million international travellers, in the first quarter of 2025.
  • QuaoPSng Nam province targets to receive 8.4 million tourists, including 5.7 million international arrivals, in 2025.

Sources:

  • Ho Chi Minh City, Vietnam News, Ha Giang to develop sustainable tourism (via https://www.vietnamnews.vn/national-ha-giang-to-develop-sustainable-tourism.html)
  • Swiss Cooperation Office in Vietnam, Sustainable Tourism in Vietnam (via https://www.eda.admin.ch/vietnam/en/home/dossier/sustainable-tourism-in-vietnam.html)
  • United Nations World Tourism Organization, Best Tourism Village 2024 (via https://www.unwto.org/best-tourism-village-2024)

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