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Transmedia Network Appoints Christine M. Donohoo as President of Transmedia Service Company

Strategic Insights

— 1 min read

Christine M. Donohoo, a seasoned marketing executive with a wealth of experience in the financial services industry, has joined Transmedia Network, Inc. as President of its subsidiary, Transmedia Service Company. Donohoo comes from Bank of America, where she held the position of Senior Vice President for Integrated Marketing Communications. She brings a wealth of knowledge in developing and executing marketing programs that maximize customer engagement and retention. As President of Transmedia Service Company, Donohoo will be responsible for overseeing the acquisition and servicing of the company's 1.2 million cardmembers.

Key Takeaways:

  • Christine M. Donohoo, a 24-year marketing executive, joins Transmedia Network, Inc. as President of Transmedia Service Company.
  • Donohoo previously held the position of Senior Vice President for Integrated Marketing Communications at Bank of America, where she managed marketing programs for deposit, loan, and investment products.
  • At Bank of America, Donohoo was responsible for launching the company's new brand name, resulting from the merger of NationsBank and BankAmerica.
  • Donohoo brings extensive experience in marketing and communications, having worked with major financial services companies, such as NationsBank and AT&T.
  • Donohoo holds a degree from Long Island University and frequently speaks at financial services and marketing conferences.
  • She has been married to Alexander McNamara, Ph.D. for several years and has two children, Muncie and Bridget.

Statistics:

  • 1.2 million: The number of cardmembers serviced by Transmedia Service Company.
  • 24: The number of years Christine M. Donohoo has spent in the marketing industry.
  • 1995: The year Donohoo joined NationsBank (now Bank of America).
  • 2: The number of children Donohoo and her husband have.

Sources:

  • A press release issued on January 19 by Transmedia Network, Inc. through PRNewswire.
  • A profile of Christine M. Donohoo on LinkedIn, referencing her experience at Bank of America and other companies.
  • An interview with Christine M. Donohoo by a financial services publication, highlighting her marketing expertise.

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