Sign in Subscribe
Charities

UK Supermarkets Launch Joint Campaign to Tackle Hunger

Strategic Insights

— 1 min read

UK's four major supermarkets, Tesco, Sainsbury's, Morrisons, and Waitrose, have teamed up to launch the "Let's Make A Meal Of It" campaign, encouraging customers to donate to charity FareShare, which works with 8,000 charities and community groups across the UK. The campaign is a response to a challenge set by the King on his 75th birthday in 2023, highlighting the need to close the gap between food waste and hunger. Every £1 raised will provide five meals for people facing hunger, by sourcing and redistributing surplus food.

Key Takeaways:

  • The "Let's Make A Meal Of It" campaign is a joint effort by Tesco, Sainsbury's, Morrisons, and Waitrose to tackle hunger in the UK, with a focus on donating to charity FareShare.
  • The campaign is in response to a challenge set by the King on his 75th birthday in 2023, calling on the food industry to close the gap between food waste and hunger.
  • The campaign will run for up to two weeks, with all proceeds going to FareShare, a charity that works with 8,000 charities and community groups across the UK.
  • Beneficiaries of the campaign will include children receiving hot meals at youth clubs during school holidays and people experiencing loneliness who will be able to share meals in community settings.
  • A new group, Alliance Food Sourcing, is working to reduce the 4.6 million tonnes of food that goes to waste in the UK every year, focusing on food that is thrown away before it reaches shops.
  • The supermarkets said every £1 raised will provide five meals for people facing hunger, by sourcing and redistributing surplus food.

Statistics:

  • 4.6 million tonnes of food goes to waste in the UK every year.
  • FareShare works with 8,000 charities and community groups across the UK.
  • 75th birthday in 2023: the King called on the food industry to close the gap between food waste and hunger.
  • £1 raised will provide five meals for people facing hunger.

Sources:

  • [Waitrose and Morrisons official website]
  • [Tesco and Sainsbury's official website]
  • [The Royal Family official website]
  • [FareShare official website]

Read more