USA TODAY Expands into Television with New Sports Program

Strategic Insights

Apr 4, 2004 — 1 min read

USA TODAY Live, a division of the nation's top selling newspaper, is entering the television market with a new half-hour weekly show titled "USA TODAY Sports Page". The program aims to showcase uplifting stories from the world of sports that appeal to the entire family, similar to the popular USA TODAY Sports section. Produced at USA TODAY Live studios in McLean, Va., the show will feature anchors, reporters, and an executive producer. Sverdlik Brady LLC, a media consulting firm, has been retained to represent USA TODAY Live for distribution and advertising sales.

Key Takeaways:

USA TODAY Live is launching a new half-hour weekly television show, "USA TODAY Sports Page", as part of its initiative to extend into television.
The program will showcase feature stories from the world of sports, similar to the popular USA TODAY Sports section.
Sverdlik Brady LLC has been retained to represent USA TODAY Live for distribution and advertising sales.
Lauren Ashburn, managing editor of USA TODAY Live, will oversee the initiative, working closely with Sverdlik Brady.
Craig Moon, president and publisher of USA TODAY, expects the sports content to be successful on TV.
A search for anchors, reporters, and an executive producer is currently underway.
National distribution with cable and broadcast networks, as well as national advertising sponsorships, are being developed.
Sverdlik Brady LLC was formed in 2003 by former ABC and Comcast executive Roger Sverdlik and former Fox executive Chris Brady.
USA TODAY is the nation's top selling newspaper with a total average daily circulation of 2.3 million.

Statistics:

USA TODAY has a total average daily circulation of 2.3 million.
The newspaper is published via satellite at 36 locations in the USA and four sites abroad.
USA TODAY is published by Gannett Co., Inc.
The newspaper is available worldwide.
Sverdlik Brady LLC has a track record of creating successful media initiatives, including the nation's only true national "unwired cable network" for current client Telamerica Media Inc.

Sources:

Sverdlik Brady LLC
USA TODAY
Gannett Co., Inc.
Telamerica Media Inc.

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