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Verizon and Interland Announce Strategic Relationship for Small and Medium-Sized Businesses

Strategic Insights

— 1 min read

Verizon Communications and Interland Inc. have formed a three-year strategic relationship to market and sell a range of Web hosting, design, and consulting services to small and medium-sized businesses in the Northeast and Mid-Atlantic states. The partnership aims to capitalize on the growing demand for reliable Internet access and hosting services among business managers, with Verizon's two million small and medium-sized business customers set to be the target market. Interland's extensive customer support system and Verizon's commitment to delivering efficient Web-based solutions are key aspects of the partnership.

Key Takeaways:

  • The strategic relationship between Verizon and Interland is a three-year agreement focused on providing Web hosting, design, and consulting services to small and medium-sized businesses.
  • The partnership will target over two million Verizon small and medium-sized business customers in the Northeast and Mid-Atlantic states.
  • Interland will provide a full suite of Web hosting, managed services, Web design, and related e-commerce solutions to be co-branded and sold by Verizon.
  • The service provider agreement enables Verizon to market and sell a full suite of shared Web hosting services, with Interland serving as the provider.
  • Verizon and Interland will equally split marketing expenses, each committing a minimum of $6 million in co-marketing funds.

Statistics:

  • Two million small and medium-sized business customers in the Northeast and Mid-Atlantic states will be the target market for the Verizon-Interland partnership.
  • $12 million (combined) will be invested in co-marketing funds by Verizon and Interland over the term of the agreement.
  • Interland's services will be co-branded and will be Verizon's only stand-alone shared Web hosting offering to small and medium-sized businesses in the region.

Sources:

  • Verizon Communications press release (date not provided)
  • Interland Inc. (no date mentioned in the snippet)

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