Software

Verizon and Microsoft Collaborate to Bring FiOS TV to Xbox 360

Strategic Insights

Oct 4, 2011 — 1 min read

Verizon and Microsoft have partnered to launch a new entertainment experience for Xbox 360 users, integrating FiOS TV and Internet services with the popular video game console. This collaboration marks a significant expansion of entertainment options on the Xbox 360, with the introduction of live, multichannel streaming HD TV, integrated with Kinect. The partnership aims to provide customers with a seamless and convenient way to enjoy their favorite entertainment, music, and games on various devices.

Key Takeaways:

Verizon and Microsoft have collaborated to develop a software application that will enable FiOS TV and Internet customers to view popular live TV channels on their Xbox consoles without additional hardware.
The new collaboration will bring a selection of popular live TV channels to Xbox 360, providing customers with a range of entertainment options.
The partnership utilizes Kinect for Xbox 360, allowing customers to easily discover and enjoy content in new and innovative ways.
Verizon's vision for the future, the "Borderless Lifestyle," is centered around providing customers with the power to access and control their technology through various devices.
Eric Bruno, vice president of consumer and mass business product management for Verizon, emphasized that the goal of the Borderless Lifestyle is to make everything consumers want or need to do, easier and more convenient.

Statistics:

Verizon Wireless operates the most reliable wireless network in the United States, with over 106 million total connections nationwide.
Verizon provides service to over 150 countries, including all of the Fortune 500.
The company generated $106.6 billion in consolidated revenues last year.
Microsoft is the worldwide leader in software, services, and solutions, with a diverse workforce of nearly 196,000.

Sources:

M2 PRESSWIRE via COMTEX (Oct 05, 2011)
Microsoft (founded in 1975)
Verizon Communications (headquartered in New York, with operations in more than 150 countries)

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