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Verizon and Microsoft Collaborate to Bring FiOS TV to Xbox 360

Strategic Insights

— 1 min read

Verizon and Microsoft have partnered to launch a new entertainment experience for Xbox 360 users, featuring live, multichannel HD TV integrated with Kinect. This collaboration marks a significant expansion of the breadth of entertainment available on Xbox 360 and showcases Verizon's commitment to providing customers with a borderless lifestyle. The new service will allow Verizon FiOS customers to view popular live TV channels through their Xbox consoles without the need for additional hardware.

Key Takeaways:

  • Verizon and Microsoft have partnered to bring FiOS TV to Xbox 360, allowing customers to view live, multichannel HD TV integrated with Kinect.
  • The service will be available to Verizon FiOS customers who are also Xbox LIVE Gold members.
  • The partnership aims to provide customers with a borderless lifestyle, where they can connect with what they love on all their favorite devices.
  • The new collaboration will be launched this holiday season and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via the Xbox.
  • Verizon's vision for the future, the Borderless Lifestyle, emphasizes the importance of making everything easy and more convenient for customers through the Internet-connected devices they use every day.
  • The partnership highlights Eric Bruno, vice president of consumer and mass business product management for Verizon, emphasis on erasing old technology boundaries and freeing consumers to enjoy entertainment on their own terms.
  • Microsoft's Tom Gibbons, corporate vice president of the TV & Service Business for the Interactive Entertainment Business, stated that the partnership will advance Microsoft's vision to provide the best in entertainment in extraordinary new ways.

Statistics:

  • Verizon has over 196,000 employees worldwide.
  • Verizon generated $106.6 billion in consolidated revenues last year.
  • Verizon Wireless operates America's most reliable wireless network, with more than 106 million total connections nationwide.
  • Xbox 360 has over 070 million units sold worldwide.

Sources:

  • M2 PRESSWIRE-October 5, 2011-: Verizon and Microsoft Announce New FiOS TV-Powered Entertainment Experience, Coming Soon to Xbox 360
  • Microsoft official website, About page.
  • Verizon official website, About page.
  • MSNBC, Verizon and Microsoft Announce New TV-Powered Entertainment Experience.

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