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Cricket (Sport)

Vertu Motors Sponsors Disability Cricket Team, Fosters Inclusive Community Development

Strategic Insights

— 1 min read

Vertu Motors, a UK-based automotive retailer, has announced its sponsorship of the Super 9s, a disability cricket team in the Nottinghamshire region. The partnership aims to strengthen disability cricket in the region and promote inclusivity, accessibility, and community development through sport. As part of the deal, Vertu branding will feature on the team's playing kits and promotional materials, with additional community engagement activities planned throughout the season.

Key Takeaways:

  • The Super 9s team offers players with disabilities the opportunity to enjoy competitive cricket in a supportive environment, with Vertu's sponsorship providing vital funding to strengthen disability cricket in the region.
  • The partnership reflects Vertu's commitment to inclusivity, accessibility, and community development through sport, with Chief Executive Robert Forrester stating that sport has the power to change lives.
  • The Super 9s team is a leading disability cricket side playing within the ECB's regional competition structure, offering players with a range of disabilities the opportunity to enjoy competitive cricket.
  • Robert Forrester, Chief Executive of Vertu, highlighted the importance of sport in promoting resilience, teamwork, and inclusion, while Mandy Wright, Head of Trent Bridge Community Trust, highlighted the sponsorship as a major boost for disability cricket in Nottinghamshire.
  • The partnership includes community engagement activities, with open trials to join the squad ongoing at Gedling Colliery Cricket Club.

Statistics:

  • The Super 9s team will receive vital funding from Vertu to strengthen disability cricket in the region.
  • The partnership includes the production of promotional materials featuring Vertu branding.
  • The open trials to join the Super 9s squad are ongoing every Sunday from 10:00 AM to 12:00 PM at Gedling Colliery Cricket Club.
  • The partnership is a reflection of Vertu's commitment to giving back to the community, with Chief Executive Robert Forrester stating a deep commitment to inclusivity, accessibility, and community development through sport.

Sources:

  • Vertu Motors plc.
  • Nottinghamshire CCC
  • Trent Bridge Community Trust

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