viaLink Appoints Patrick T. Fitzgerald as Senior Vice President of Sales

viaLink, a leading provider of e-business subscription-based services, has announced the appointment of Patrick T. Fitzgerald to the position of senior vice president of sales. In his new role, Fitzgerald will be responsible for guiding the sales process and securing new business opportunities for the company. Fitzgerald brings over 12 years of experience in sales, customer service, supply chain, and marketing from his tenure at Campbell Soup Co. Prior to joining viaLink, Fitzgerald served as vice president of sales and distribution head for the Caribbean Region at Citibank.

Key Takeaways:

• Patrick T. Fitzgerald, 37, has been appointed as senior vice president of sales at viaLink, a position that will involve directing the sales process and securing new business opportunities.
• Fitzgerald brings extensive sales management experience from his 12-year tenure at Campbell Soup Co., where he led the development of sales systems and reporting, was a key member of the Continuous Product Replenishment (CPR) supply chain initiative, and held national sales positions.
• In his previous role at Citibank, Fitzgerald installed new sales processes and systems to improve resource utilization, increase product penetration, and exceed customer expectations.
• viaLink provides secure, interactive e-business subscription-based services and solutions for the consumer packaged goods (CPG) and retail industries, using a unique, Internet-based Item Catalog and related services.
• The company currently services more than 200 clients in the food and CPG industry.

Statistics:

• viaLink has over 200 clients in the food and CPG industry.
• Fitzgerald has 12 years of experience in sales, customer service, supply chain, and marketing from his tenure at Campbell Soup Co.
• viaLink's Internet-based Item Catalog and related services enable CPG manufacturers, distributors, and retailers to manage supply chain transactions and information more effectively and efficiently.

Sources:

• "viaLink Co. Announces Appointment of Patrick T. Fitzgerald as Senior Vice President of Sales." Business Wire, January 17, 2000.