Victory Square Portfolio Company, GameOn Expands Partnership with MX Player for Soccer, Tennis & Kabaddi

GameOn Entertainment Technologies Inc., a leading provider of white-label fan engagement technologies, has secured three additional prediction game projects with MX Player, a popular entertainment super app. The expanded partnership comes at an ideal time, with major sporting events such as the FIFA World Cup and the T20 World Cup set to take place in 2022. The new games, scheduled for release within the MX Player app, will feature soccer, tennis, and kabaddi, in addition to the existing cricket games.

Key Takeaways:

• GameOn has secured three additional prediction game projects with MX Player, expanding their existing partnership for soccer, tennis, and kabaddi.
• The new games, powered by GameOn's white-label game engine, will be released within the MX Player app in 2022.
• The partnership comes at an ideal time, with major sporting events such as the FIFA World Cup and the T20 World Cup set to take place in 2022.
• GameOn provides broadcasters, TV networks, OTT platforms, leagues, tournaments, sportsbooks, and NFTs with interactive, social experiences around sports, television, and live events.
• The CEO of GameOn, Matt Bailey, emphasized the need for fan engagement around sports, TV, and live events, stating that the partnership validates their product-market fit and highlights the demand for interactive experiences.

Statistics:

• The new games will be released within the MX Player app, which hosts a wide library of premium content across 10 languages, with a critically acclaimed slate of MX Originals/Exclusives, movies, web series, and TV shows.
• MX Player has spread its footprints across 12 markets, including the United Arab Emirates, United States, Canada, United Kingdom, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives, and Bhutan.
• According to MX Player's viewership data, its inaugural season in 2014 reached 435 million viewers, second in India only behind the Indian Premier League (560 million).
• GameOn has secured white-label projects with several partners in sports and entertainment since completing the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars in 2018.

Sources:

• Globe Newswire: "Victory Square Portfolio Company, GameOn Secures Three Additional Prediction Game Projects with MX Player for Soccer, Tennis & Kabaddi"
• GameOn Entertainment Technologies Inc.: "About GameOn"
• Victory Square Technologies Inc.: "About Victory Square"