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Exports

Vietnam's Agro-Forestry-Fishery Sector Gains Ground in EU Market Amid Impacts of US Trade Policy

Strategic Insights

— 1 min read

Vietnam's agricultural exports to the European Union (EU) have been surging in recent years, driven by growing demand for high-quality and sustainably produced products, despite facing numerous challenges in terms of technology, quality, logistics, and product development strategies. According to Vietnam's Agricultural Counsellor to the EU, Tran Van Cong, the EU is the world's third-largest importer of farm produce, with expected demand of 364 billion USD in 2025, yet Vietnam holds only a 2% share of this market. The country's agricultural exports to the EU reached 5.44 billion USD in 2024, ranking 12th among the bloc's top suppliers.

Key Takeaways:

  • Vietnam's agricultural exports to the EU are expected to reach 364 billion USD in 2025, with the country aiming to secure a 5% market share.
  • Coffee is one of Vietnam's key export earners, with the EU accounting for over 40% of the country's total coffee export value, driven by the growth of speciality coffee products.
  • Businesses are developing distinctive products such as high-quality coffee, certified coffee, speciality coffee, and deeply-processed products to tap into the EU's demand for green, clean, and traceable products.
  • The EU is tightening environmental standards, including the EU Deforestation Regulation (EUDR), requiring supply chains to be transparent from farm to finished products.
  • Vietnam needs a long-term coffee development strategy to sustain and expand its foothold in the global market, focusing on quality and value rather than merely increasing output.
  • The Ministry of Agriculture and Environment should finalize dossiers to submit to the EU to seek market opening for terrestrial animal products and provide guidance to businesses and localities on new regulations such as the EUDR.

Sources:

  • Vietnam News Agency, "Vietnam's agricultural exports enjoy strong growth in EU market", September 14, 2023.
  • European Union, "EU Deforestation Regulation (EUDR)", no date.
  • Vietnam Coffee and Cocoa Association (Vicofa), "Vietnam's coffee industry in need of long-term strategy", no date.

Statistics:

  • Vietnam's agricultural exports to the EU reached 5.44 billion USD in 2024.
  • The EU accounted for 40% of Vietnam's total coffee export value in 2024.
  • Vietnam aims to secure a 5% market share of the EU's agricultural imports by 2025.
  • The EU's demand for farm produce is expected to reach 364 billion USD in 2025.
  • Vietnam's agricultural exports to the EU hit 4.17 billion USD in the first half of 2025, up 50% year-on-year.

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