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Telecommunications equipment industry

Vietnam's Mobile Market Booms with 50% Year-over-Year Growth

Strategic Insights

— 1 min read

Vietnam's mobile market is expected to reach new heights with over 4 million mobile telephones valued at US$600 million projected to be sold this year, a 50% increase from the previous year. Market researcher GfK Asia notes that budget mobiles costing under VND4 million, including entry-level products from Nokia, Samsung, and Motorola, will be the best-selling models. The growth of the mobile market is attributed to continued competition among mobile carriers to reduce call tariffs and the increasing number of new subscriptions.

Key Takeaways:

  • The mobile market in Vietnam is expected to reach 4 million sales, valued at US$600 million, with a 50% year-over-year growth.
  • Budget mobiles costing under VND4 million will be the best-selling models, including entry-level products from Nokia, Samsung, and Motorola.
  • Nokia retained its position as the leading mobile phone brand in Vietnam in the first quarter with a 52% market share.
  • Motorola and Samsung followed closely, with market shares of 18.6% each, while BenQ, Siemens, LG, Alcalel, and Pantech trail behind.
  • A recent survey by Synovate revealed Nokia as the favourite mobile phone brand among 69% of Vietnamese respondents, with Samsung and Motorola ranking lower.
  • Vietnam has over 13 million mobile subscribers, with five mobile carriers: Vinaphone, MobiFone, Viettel, S-Fone, and EVN Telecom.
  • Vinaphone and MobiFone account for a combined nine million subscribers, while Viettel has three million users.
  • Over 4.5 million new subscribers signed up for new accounts last year, making Vietnam one of the world's fastest-growing mobile telecom markets.

Statistics:

  • 50% year-over-year growth in the mobile market
  • 20% of respondents named Samsung as their favourite mobile phone brand, down 6% year-over-year
  • 3% of respondents named Motorola, the company said
  • 13 million mobile subscribers in Vietnam as of the latest report
  • 9 million subscribers account for Vinaphone and MobiFone combined
  • 3 million users for Viettel
  • 4.5 million new subscribers signed up for new accounts last year

Sources:

  • GfK Asia
  • Ministry of Posts and Telematics
  • Synovate
  • VNA (Viet Nam News Agency)

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