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Kohli, Virat

Virat Kohli's Retirement Won't Dull His Endorsement Value

Strategic Insights

— 1 min read

As the highest-paid cricketer in the world prepares to leave the Test cricket scene, major brands are set to continue their association with the star athlete, even as he trims his endorsement roster. With 40 big brands already under his belt, Kohli's brand value is estimated to be around $227.9 million, making him India's most valued celebrity. His social media presence and strong track record on the field have made him a favorite among diverse demographics, including Gen Z, women, and consumers across age groups.

Key Takeaways:

  • Virat Kohli's retirement from Test cricket is unlikely to impact his brand value, with major brands set to renew their contracts with him.
  • Kohli is known to charge between é 5 crore and é 10 crore for big endorsements per year, with a strong dependence on longevity and personal equations with these brands.
  • With over 67.8 million followers on social media platform X and over 272 million followers on Instagram, Kohli has a significant online presence that continues to attract brands.
  • The cricketer has invested in various ventures, including sportswear brand One8, restaurant chain One8 Commune, and athleisure brand Wrogn, among others.
  • Kohli's retirement has led to a surge in tributes from brands on social media platforms, with several major brands announcing their continued association with the athlete.
  • As his playing days come to an end, Kohli is expected to focus on his business ventures and investments, which include a sportswear startup, a coffee brand, and a wellness services company.

Statistics:

  • Virat Kohli's brand value is estimated to be around $227.9 million, making him India's most valued celebrity (Source: Kroll, June 2024).
  • Kohli has over 67.8 million followers on social media platform X and over 272 million followers on Instagram (Source: Social media platforms).
  • The cricketer charges between é 5 crore and é 10 crore for big endorsements per year (Source: Two people representing sports management companies).
  • Kohli has invested in 7 ventures, including sportswear brand One8, restaurant chain One8 Commune, and athleisure brand Wrogn (Source: ET).
  • Kohli has over 67.8 million followers on X and over 272 million followers on Instagram, making him one of the most popular celebrities on social media.

Sources:

  • Kroll, June 2024
  • ET (no date provided)
  • Two people representing sports management companies
  • Social media platforms (no specific date or source mentioned)

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