Visa and FIFA Partner for Eight Years
Visa International has partnered with the apex football body, FIFA, to provide payment solutions for FIFA events between 2007 and 2024. The eight-year tie-up, beginning in January 2007, will see Visa promoting various FIFA events including the FIFA Confederations Cup and the FIFA Club World Cup. Visa will work with its extensive network of 20,000 member financial institutions to convey the excitement of football to its cardholders worldwide. As a FIFA Partner, Visa will enjoy exclusive rights and marketing assets for various FIFA activities.
Key Takeaways:
- Visa International has partnered with FIFA for eight years, from 2007 to 2014, to provide payment solutions for various FIFA events.
- Visa will promote a number of FIFA events including the FIFA Confederations Cup, FIFA Club World Cup, and the U-20 World Cup for men and women.
- The partnership will also see Visa develop and promote football for the visually impaired, building on its long-standing involvement with Paralympic sport.
- Visa will work with FIFA to create exclusive Visa payment programs for these activities.
- As one of the six FIFA Partners, VISA will enjoy rights to exclusive marketing assets, competitions, special events, and development programs.
- Christian Rodriguez, Visa International President and CEO, highlighted the partnership's potential to bring the excitement of football to Visa cardholders worldwide.
- The partnership is a significant move for Visa, demonstrating its commitment to the financial services category.
Statistics:
- Eight years (2007-2014) - duration of the partnership between Visa and FIFA.
- 20,000 - number of member financial institutions in Visa's network that will work together to promote FIFA events.
- 6 - number of FIFA Partners, with Visa being one of them.
- Global - scope of the partnership, which will be implemented on a global basis.
Sources:
- PTI (Publications) New Delhi, Apr 10