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Professional soccer

Visa Unveils Go Fans YouTube Channel and Watch Your Way to Brazil Sweepstakes

Strategic Insights

— 1 min read

Visa Inc., a global payments technology company, has launched a Go Fans YouTube channel in celebration of the 2010 FIFA World Cup South Africa. The channel allows soccer fans to express their nationalistic pride by uploading and sharing videos of creative, entertaining, passionate, or humorous goal calls. Fans can also watch and submit their best Goooal videos to the channel, with a chance to win weekly prizes, including $100 Visa gift cards, and the grand prize trip to the 2014 FIFA World Cup in Brazil.

Key Takeaways:

  • The Go Fans YouTube channel is part of Visa's FIFA-themed marketing campaign, which aims to connect with soccer fans worldwide and drive preference for and usage of Visa products.
  • The campaign features creative executions, including the colors of the national flags of each of the 32 qualified countries, symbolizing the expression of each fan's true colors and love of country.
  • Visa has provided financial institutions and merchant partners throughout the world with FIFA-themed creative and marketing materials to enhance their card-marketing efforts and drive business.
  • The partnership between Visa and FIFA includes the rights to the 2010 FIFA World Cup South Africa, the FIFA Women's World Cup Germany 2011, and the 2014 FIFA World Cup Brazil.
  • Visa cardholders are reminded to contact their issuing banks before leaving for South Africa to alert them of their travel plans and purchases in another country.

Statistics:

  • Over 90 markets throughout the world are activating Visa FIFA-themed marketing programs with more than 500 financial institutions and merchants.
  • The Go Fans campaign was first debuted in Latin America in 2009 and later introduced globally in February 2010.
  • The campaign reinforces the ways that Visa enables fans to express their true colors in support of their teams by offering an easier way to pay, their Visa card.
  • The Goods shout will also be brought to life through a series of activities and events around the world set to take place between May 15 and June 19 in participating markets, including the United States, Australia, Japan, Mexico, and Brazil.

Sources:

  • Visa Inc.
  • Marketing Weekly News
  • VerticalNews.com
  • FIFA World Cup South Africa 2010
  • FIFA Women's World Cup Germany 2011
  • 2014 FIFA World Cup Brazil

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