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VTech Partners with Warner Bros. to Develop Educational Products for Children

Strategic Insights

— 1 min read

VTech Electronics North America has announced a licensing agreement with Warner Bros. Consumer Products to develop five new educational products featuring Scooby-Doo, aimed at children aged 4 to 6. The products will be part of VTech's innovative V.Smile TV Learning System, which combines a video game platform and educational content. The characters from Scooby-Doo will guide children through various fun, developmental activities that teach essential curricula such as language, math, and logic.

Key Takeaways:

  • VTech and Warner Bros. have signed a licensing agreement to develop five new educational products featuring Scooby-Doo for children aged 4 to 6.
  • The products will be part of VTech's V.Smile TV Learning System, which connects directly to the television and combines a video game platform with educational content.
  • The characters from Scooby-Doo will guide children through various fun, developmental activities that teach essential curricula such as language, math, and logic.
  • VTech will also launch a Scooby-Doo line in 2004, which will include four interactive learning products for children aged 3 to 6, and a Baby Looney Tunes line for infants and toddlers in 2005.
  • The agreement is part of VTech's three-year strategic plan to revitalize its electronic learning products business by developing innovative products.
  • VTech has also announced four other licensing agreements, including those with Joester Loria Group-American Greetings, Marvel Enterprises, Inc., and The Brainy Baby Company.

Statistics:

  • Children aged 4 to 6 will be the target audience for the five new educational products featuring Scooby-Doo.
  • The V.Smile TV Learning System will connect directly to the television, providing children with an interactive and engaging learning experience.
  • VTech plans to launch a Scooby-Doo line in 2004, which will include four interactive learning products for children aged 3 to 6.
  • The Baby Looney Tunes line for infants and toddlers will be launched in 2005.

Sources:

  • VTech Electronics North America press release, Feb. 9
  • VTech website: http://www.vtechkids.com/
  • Warner Bros. Consumer Products website: [no website specified in the source]
  • Edelman press release, Feb. 9: [no date specified in the press release]

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