Wausau Insurance Renews Underwriting Contract with Wall $treet Week with FORTUNE
Wausau Insurance has renewed its underwriting contract with Wall $treet Week with FORTUNE, reaffirming its commitment to the show's strategic communications objectives. As part of Wausau's integrated marketing strategy, the renewal extends through spring with a renewal option. The alignment with Wall $treet Week with FORTUNE and the FORTUNE brand positions the company effectively in front of its target audience.
Key Takeaways:
- Wausau Insurance has renewed its underwriting contract with Wall $treet Week with FORTUNE, extending through spring with a renewal option.
- The alignment with Wall $treet Week with FORTUNE and the FORTUNE brand enables Wausau to reach its target audience effectively.
- Wausau's sponsorship includes 15-second opening and closing billboards, advertisements in FORTUNE magazine, and the purchase of complimentary FORTUNE magazine subscriptions.
- The company's integrated marketing strategy combines public relations, advertising, employee communication, sales promotion, and customer relationship building to achieve its brand goals.
- Wall $treet Week with FORTUNE has a proven track record of delivering more than one million viewers each week.
- FORTUNE magazine has a worldwide circulation of more than one million and readership of nearly five million.
- Wausau Insurance is a national, multiline property/casualty business insurer and a member of the Liberty Mutual Group.
- Wall $treet Week with FORTUNE is the most-watched financial television show each week, airing at 8:30 p.m. on Fridays on PBS (check local listings).
Statistics:
- More than one million viewers tune in to Wall $treet Week with FORTUNE each week.
- Wausau Insurance's underwriting contract with Wall $treet Week with FORTUNE for the next spring with a renewal option.
- Worldwide circulation of FORTUNE magazine: more than one million.
- Readership of FORTUNE magazine: nearly five million.
Sources:
- Wausau Insurance press release, March 9.
- Wausau Insurance quote from Larry D. Unger, chief operating officer of Maryland Public Television.
- Wausau Insurance quote from Brad Zweck, manager of communications and public affairs.
- Wausau Insurance quote from Robert J. Shuman, president and CEO of Maryland Public Television.