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Weber-Stephen Products Co. Sponsors Second Season of Popular Barbecue University Television Series

Strategic Insights

— 1 min read

Wildly successful in its first season, the television series Barbecue University with Steven Raichlen is back for its second season. Sponsored by Weber-Stephen Products Co., the show is carried by 85 percent of all public television stations across the country. The series features Steven Raichlen, a leading authority on grilling, who will share his expertise on grilling and smoking a variety of foods using Weber grills and products.

Key Takeaways:

  • Weber-Stephen Products Co. is sponsoring the second season of the television series Barbecue University with Steven Raichlen, a leading authority on grilling.
  • The show is carried by 85 percent of all public television stations across the country and will feature Steven Raichlen grilling and smoking a variety of foods using Weber grills and products.
  • The series will cover topics such as grilling, smoking, and cooking techniques, including the use of wood chunks and chips as fuel, and the effect of the type of wood on the flavor of the finished dish.
  • Steven Raichlen will demonstrate a range of recipes, from Smoked Brats to Memphis-style Pork Ribs, and will share his expertise on grilling and smoking a variety of foods.
  • The show will feature recipes such as grilled pizza, roasted corn chowder, and coconut- and rum-flavored creme brulee, and will include segments on seafood, smoking, and vegetarian dishes.

Statistics:

  • 85 percent of all public television stations across the country will carry the series Barbecue University with Steven Raichlen.
  • The show will cover a range of topics, including grilling, smoking, and cooking techniques.
  • The series will feature a range of recipes, from Smoked Brats to Memphis-style Pork Ribs.
  • The show will be hosted by Steven Raichlen, a leading authority on grilling.

Sources:

  • Barbecue University with Steven Raichlen, http://www.bbqu.net/
  • Weber-Stephen Products Co., http://www.weber.com/
  • PRNewswire, Weber-Stephen Products Co. Sponsors Second Season of Popular Barbecue University Television Series, April 2, 2023.

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