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Tourism

Wego Partners with Hong Kong Tourism Board to Boost Outbound Tourism from MENA Region

Strategic Insights

— 1 min read

Travel demand from the Middle East and North Africa (MENA) region is surging, especially during the summer and holiday periods. In response, Wego, the number 1 travel app and the largest online travel marketplace in the MENA region, has partnered with the Hong Kong Tourism Board (HKTB) to showcase the vibrant culture, world-class experiences, and renewed appeal of Hong Kong as a must-visit destination for travelers across the MENA region. This collaboration will include co-branded digital campaigns, influencer collaborations, and targeted storytelling to highlight Hong Kong's diverse offerings.

Key Takeaways:

  • Wego, a leading travel app in the MENA region, has partnered with the Hong Kong Tourism Board (HKTB) to promote Hong Kong as a tourist destination.
  • The partnership aims to increase outbound tourism from the MENA region to East Asia, particularly from the Gulf region.
  • Wego will leverage its cutting-edge travel search technology to connect MENA travelers with customized itineraries and real-time deals for Hong Kong.
  • The collaboration will include co-branded digital campaigns, influencer collaborations, and targeted storytelling to highlight Hong Kong's diverse offerings, including traditional temples and night markets, Disneyland, luxury stays, and sustainable travel experiences.
  • Becky Ip, Deputy Executive Director of HKTB, stated that the Middle East is a key market for Hong Kong, and this partnership aims to strengthen their presence across the region.
  • Mamoun Hmidan, Chief Business Officer at Wego, expressed excitement about introducing the magic of Hong Kong to MENA travelers, highlighting the city's unique blend of East and West, modernity and nature.
  • The partnership marks a significant milestone in boosting outbound tourism from the MENA region to East Asia.

Statistics:

  • 50% of travelers in the MENA region are aged 23-44 (Source: Wego)
  • Wego's travel app has over 1 million downloads in the MENA region (Source: Wego)
  • 70% of travelers in the MENA region use online travel agencies (OTAs) for booking flights, hotels, and packages (Source: Wego)
  • Hong Kong welcomes over 65 million visitors annually (Source: Hong Kong Tourism Board)

Sources:

  • Wego press release, "Wego Partners with Hong Kong Tourism Board to Bring Vibrant Culture and World-Class Experiences to MENA Travelers"
  • Hong Kong Tourism Board press release, "Wego and HKTB Join Forces to Promote Hong Kong as a Must-Visit Destination"
  • Wego annual report, "2019 Annual Report: Middle East and North Africa"

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