Western Growers Assurance Trust Rebrands as Western Growers Health

Western Growers Assurance Trust has rebranded to Western Growers Health, marking a significant transformation in its approach to providing healthcare solutions to the agricultural industry. This change reflects the organization's commitment to innovation and service, with the goal of addressing the evolving needs of agricultural employers and their employees. Despite the rebrand, Western Growers Health remains dedicated to delivering customized, reliable healthcare plans to the agricultural community, guided by the same foundation of trust and partnership.

Key Takeaways:

  • The rebrand aims to enhance clarity and communication while reinforcing the organization's dedication to excellence.
  • Western Growers Health will continue to provide customized, reliable healthcare plans to the agricultural community.
  • The organization's mission and values remain steadfast, focusing on people-driven, forward-thinking, and solution-focused approaches.
  • The rebrand will not affect current coverage, plans, or services for members.
  • Western Growers Health is licensed as a Multiple Employer Welfare Arrangement (MEWA) in California and offers health benefits coverage specifically tailored for the needs of agricultural businesses.

Statistics:

  • Western Growers Health has been in operation for nearly 70 years, dating back to 1957.
  • The organization has a rich history, with roots tracing back to 1926 when its parent company, Western Growers, was founded.
  • Western Growers Health offers health benefits coverage to owners, managers, field workers, and seasonal employees in the agricultural community.
  • The organization is committed to delivering unmatched healthcare solutions for those who nourish the nation.

Sources:

  • Western Growers Assurance Trust (rebranded as Western Growers Health)
  • "Rebranding as Western Growers Health" press release, dated July 1 (no specific year mentioned, but copyright 2017 is mentioned in the source material)
  • About Western Growers Health