Winn-Dixie Launches "Neighbors Helping Neighbors" Program to Support Hurricane Katrina Relief

Winn-Dixie Stores, Inc. has announced the implementation of its "Neighbors Helping Neighbors" program in all Southeastern stores to aid the American Red Cross Disaster Relief Fund. The initiative allows customers to donate to the fund at checkout, with all proceeds going towards assisting victims of Hurricane Katrina. The program is set to begin on August 30, following the devastating impact of the storm, which left an estimated 1.5 million residents in Florida without power or dealing with storm damage.

Key Takeaways:

• Winn-Dixie's "Neighbors Helping Neighbors" program allows customers to donate to the American Red Cross Disaster Relief Fund at checkout in all Southeastern stores.
• The initiative will support victims of Hurricane Katrina, which caused massive damage in Florida, Louisiana, Mississippi, Alabama, and beyond.
• The American Red Cross Disaster Relief Fund provides immediate response to over 70,000 disasters annually, including hurricanes, floods, and other catastrophic events.
• Winn-Dixie values its opportunity to assist the neighborhoods it serves in times of crisis, as stated by Terry Derreberry, Winn-Dixie Director of Communications and Neighborhood Marketing.
• The "Neighbors Helping Neighbors" program is an easy and convenient way for customers to contribute to the relief efforts, with contributions being used to provide food, shelter, counseling, and other assistance to victims.

Statistics:

• An estimated 1.5 million residents in Florida were affected by Hurricane Katrina, with many left without power or dealing with storm damage.
• The powerful storm caused massive damage from wind and rain more than 100 miles inland from the Gulf Coast.
• The American Red Cross Disaster Relief Fund receives contributions to provide immediate response in over 70,000 disasters annually.
• Winn-Dixie Stores, Inc. is one of the nation's largest food retailers, serving the Southeastern region with over 80 years of experience.

Sources:

• Winn-Dixie Stores, Inc. press release, dated August 29
• http://www.winn-dixie.com/
• American Red Cross press release (no date mentioned in the source)