Software industry

Wired Digital and Microsoft Partner for Technology News Service

Strategic Insights

Jun 7, 1998 — 1 min read

Wired Digital, the online media division of Wired Ventures Inc., has announced a joint marketing relationship with Microsoft Corp. The partnership enables users of Microsoft Outlook Express email client to receive Wired Digital's technology news service, Wired News, directly in their email in-boxes on a daily basis. This collaboration also allows Wired News readers to easily download Microsoft Internet Explorer 4.0, which includes Outlook Express, directly from the Wired News Web site. Wired News is one of the most visible properties of Wired Digital, with a significant following and growth in traffic.

Key Takeaways:

Wired Digital has partnered with Microsoft Corp. for a joint marketing relationship.
The partnership enables Microsoft Outlook Express users to receive Wired News directly in their email in-boxes on a daily basis.
Wired News readers can easily download Microsoft Internet Explorer 4.0, which includes Outlook Express, directly from the Wired News Web site.
Wired News traffic has tripled over the past year, with partnerships like this one contributing to its continued growth.
Microsoft Outlook Express is a secure, personalized, and complete email client that comes with Internet Explorer 4.0.
Wired News delivers an insider's informed perspective on how technology is affecting business, culture, and politics in the emerging digital world.

Statistics:

Wired News traffic has tripled over the past year.
Wired Digital is one of the 15 highest trafficked destinations on the Web, according to Web traffic analyst firm RelevantKnowledge.
Wired News is a leading force in technology news.
Microsoft Outlook Express is a secure, personalized, and complete email client that comes with Internet Explorer 4.0.

Sources:

Wired Ventures, Inc.
Wired Digital Inc.
Microsoft Corp.
RelevantKnowledge
Web traffic analyst firm
PR Newswire (http://www.prnewswire.com)
Wired Digital (press release dated June 8, 1998)
Microsoft Outlook Express (product information)

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