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Tourism

Women Take the Helm in Kariba's Boat Cruising Business

Strategic Insights

— 1 min read

Women are breaking into the boat cruising business in Kariba, a previously male-dominated industry, with entrepreneurs like Mrs Chikomborero Jaiwa showcasing resilience and adaptability. Supported by the Government, these women are leveraging social media and expanding their operations, contributing to local and national economic growth.

Key Takeaways:

  • Mrs Chikomborero Jaiwa, a former teacher, transitioned from the fishing industry to boat cruising, utilizing social media platforms like WhatsApp and Facebook to market her business.
  • Senator Monica Mutsvangwa, Minister of Women Affairs, Community, Small and Medium Enterprise Development, has committed to providing ongoing financial support and technical training for women-led businesses.
  • The Government recognizes the importance of small and medium enterprises (SMEs) in the tourism sector, with Smedco offering affordable access to loans.
  • Mashonaland West Minister of State for Provincial Affairs and Devolution Marian Chombo emphasizes the significance of using social media to promote women-led businesses.
  • The emergence of women in boat cruising represents a shift in the tourism landscape and an opportunity for future generations to redefine the industry.

Statistics:

  • According to the source, Mrs Jaiwa has established a business that contributes to local and national economic growth.
  • The Government's support for SMEs, such as Smedco, aims to provide affordable access to loans.
  • The region has numerous dams, which can be used for recreational purposes and stimulate economic growth.
  • Fishing remains a foundational economic pillar for Kariba, with Minister Chombo advocating for sustainable practices and ongoing support for acquiring new fishing rigs.

Sources:

  • Senator Monica Mutsvangwa, Minister of Women Affairs, Community, Small and Medium Enterprise Development
  • Mashonaland West Minister of State for Provincial Affairs and Devolution Marian Chombo
  • Government of Zimbabwe
  • Small and Medium Enterprise Development Corporation (Smedco)
  • Mrs Chikomborero Jaiwa, entrepreneur

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