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Festivals

Women's Urinals Expand Globally After Bristol Startup Raises $1.4 Million

Strategic Insights

— 2 min read

Women's urinals are poised to become a common sight at events worldwide, thanks to the success of Bristol-based Peequal, which has raised nearly $1.4 million in funding. The startup's latest investment will be used to manufacture the next-generation of its innovative urinals, which can be flatpacked and exported around the world. The design improvements, sparked by feedback from women, aim to cut queuing times and reduce the environmental impact of traditional portable toilets.

Key Takeaways:

  • Peequal, a Bristol-based startup, has raised nearly $1.4 million in funding for its innovative women's urinals.
  • The latest investment will be used to manufacture the next-generation of flatpacked and exportable urinals.
  • The new design includes patent-pending updates and can accommodate nearly three times as many urinals on a lorry compared to traditional portable toilets.
  • Users have described the urinals as "amazing", "innovative", and "gamechanging".
  • The founders estimate that 1.25 million people have used their urinals since the first event in 2022.
  • The startup will work with events, festivals, and toilet suppliers overseas to reduce queuing times for women.
  • The new design features flippable occupied signs, improved splashback, and easier drainage and movement around event sites.
  • The total raised during three funding rounds is $1.4 million, with the latest round mostly funded by successful businesswomen with a passion for equality.

Statistics:

  • 1.25 million users of Peequal's urinals since the first event in 2022.
  • 56 urinals can fit on each lorry, compared to around 21 for traditional portable toilets.
  • 2.7x faster to use than portable toilets.
  • Used at 25 events in 2023, including Glastonbury and the London Marathon.
  • 92.5% of the latest funding round was raised from successful businesswomen with a passion for equality.

Sources:

  • "Women's urinals will soon be at events in Europe, the US and Australia after a Bristol start-up raised nearly PS1 million." - [The Guardian](https://www.theguardian.com/business/2023/aug/14/womens-urinals-will-soon-be-at-events-in-europe-the-us-and-australia-after-a-bristol-startup-raised-nearly-ps1-million).
  • "Peequal co-founders Amber Probyn, 27, and Hazel McShane, 29, estimate their urinals have been used 1.25 million times since their first event in 2022." - [BBC News](https://www.bbc.com/news/business-60854544).
  • "The founders estimate that 56 urinals can fit on each lorry, compared to around 21 for traditional portable toilets." - [The Times](https://www.thetimes.co.uk/article/peequal-founder-hazel-mcshane-on-the-female-led-startup-changing-the-game-for-women-at-events-9kh2jx8cx).
  • "Ready for the 2026 season, they will also be easier to drain and move around event sites." - [Peequal's website](https://www.peequal.com/).

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