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Software industry

WordPerfect Unveils 25 Software Products for Home Computer Market

Strategic Insights

— 1 min read

WordPerfect, a prominent computer software company, is making a bold move into the fast-growing home computer market with the launch of its new Main Street software line. The company, based in Orem, Utah, will showcase 25 software products at the forefront of this initiative, catering to various consumer needs, including children's titles, home office products, and CD-ROM player titles. As part of its expansion strategy, WordPerfect is increasing its presence in retail and computer stores, having secured about 3,300 stores in the United States to sell its products, up from over 2,000.

Key Takeaways:

  • WordPerfect will unveil 25 software products under its new Main Street line, targeting the home computer market with a range of products, including children's titles, home office software, and CD-ROM player titles.
  • The company aims to increase its presence in retail and computer stores, with about 3,300 stores in the United States signed up to sell its products, up from over 2,000.
  • WordPerfect's objective is for its consumer products business to reach $150-million to $175-million in annual revenue by 1996, representing about 15% of its total revenue by the end of that year.
  • The company had revenue of $700-million for 1993 and has agreed to be acquired by Novell Inc. of Provo, Utah.
  • Some of the products to be unveiled include personal productivity software, calendar-based tools, a grammar and dictionary program, and several new games designed for children.
  • WordPerfect has also announced a deal with Walt Disney Co. to sell games in Europe using Mickey Mouse and Roger Rabbit characters, with the possibility of signing a larger deal in the future.

Statistics:

  • 25 software products will be launched under the Main Street line.
  • WordPerfect has secured about 3,300 stores in the United States to sell its products, representing a significant increase from over 2,000.
  • The company aims to reach $150-million to $175-million in annual revenue from consumer products by 1996.
  • WordPerfect had revenue of $700-million for 1993.
  • Consumer sales are expected to represent about 15% of the company's total revenue by the end of 1996.

Sources:

  • Reuters News Agency
  • WordPerfect Corp.

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