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Agriculture

Wuli Town's High-Quality Rice Industry Blossoms through Innovative Models and Branding

Strategic Insights

— 2 min read

Chongqing's Qianjiang District of Chongqing Municipality has experienced a remarkable increase in high-quality rice yield, surpassing 550 kilograms per mu, marking another successful harvest. This is largely attributed to the district's strategic focus on its regional resource endowment, guided by Party building, and the incorporation of innovative models, branding, and the integration of primary, secondary, and tertiary industries. The Wuli Town Party Committee has led this transformation, setting a clear direction for the development of the rice economy by emphasizing branding, technology, and integration.

Key Takeaways:

  • The total rice planting area in Wuli Town has reached more than 6,000 mu, with an annual output of more than 3,300 tons.
  • The Wuli Town Party Committee has focused on developing the high-quality rice industry, setting a clear direction for the development of the rice economy through branding, technology, and integration.
  • The town has established a comprehensive performance evaluation system, promoting the transformation of traditional agriculture towards branding, technology, and integration.
  • The town has built the "Mala Gongmi" (Horse Tribute Rice) Wulixiang brand, giving local rice greater recognition and prestige.
  • Agricultural reforms have injected a "strong boost" into the rice industry, including "small-scale land improvement," "from extensive to intensive" processing, and "from single to multiple cropping."
  • The village committee cadres of Henan Village transferred more than 60 mu of land from 26 households to grow rice using the "village collective + farmers" model, achieving an annual output value of more than 150,000 yuan.
  • The exemplary leadership of cadres has ignited the enthusiasm of the masses for rice cultivation, with villagers benefiting from employment, land rent, and village collective economic income.
  • Four local e-commerce enterprises adapted the "direct supply from the place of origin + online sales" model, allowing rice to ride the e-commerce express train and achieve "sales in the same year of production."
  • The District Agriculture and Rural Affairs Commission provided technical support and guidance on planting the high-quality Yuxiang 203 variety, increasing the average density of rice through scientific seedling cultivation, reasonable dense planting, and green pest control.

Statistics:

  • The total rice planting area in Wuli Town has reached more than 6,000 mu.
  • The annual output of the Wuli Town's high-quality rice has surpassed 3,300 tons.
  • The village committee cadres of Henan Village transferred more than 60 mu of land from 26 households to grow rice using the "village collective + farmers" model.
  • The annual output value of this project was more than 150,000 yuan.
  • The total agricultural subsidies distributed annually by township and village cadres was more than 1.5 million yuan.
  • Four local e-commerce enterprises adopted the "direct supply from the place of origin + online sales" model, achieving "sales in the same year of production."

Sources:

  • Qianjiang District of Chongqing Municipality news release
  • Liu Guocheng, a senior agronomist at the Qianjiang District Agriculture and Rural Affairs Commission
  • Wuli Town Party Committee news release
  • (Reporter Huang Min, Correspondent Li Xijun)

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