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Wyndham and Le Park Concord to Launch 100 Super 8 Hotels Across Saudi Arabia by 2035

Strategic Insights

— 2 min read

Wyndham Hotels & Resorts has entered into an exclusive development agreement with Saudi hotel operator Le Park Concord to launch its Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. The partnership aims to meet the rising demand for quality, affordable lodging among international visitors and a growing domestic traveler base. With the support of the Ministry of Tourism of Saudi Arabia, Wyndham and Le Park Concord plan to open 100 hotels over the next 10 years, reinforcing Wyndham's commitment to quality, accessible, and sustainable hospitality development in the region.

Key Takeaways:

  • Wyndham has entered into an exclusive development agreement with Le Park Concord to launch its Super 8 by Wyndham brand in Saudi Arabia, with plans to open 100 hotels over the next 10 years.
  • The partnership aims to meet the rising demand for quality, affordable lodging among international visitors and a growing domestic traveler base.
  • Le Park Concord is a Saudi hotel operator and developer managing over 900 rooms across 13 properties with an additional 13 hotels under development, expected to add more than 2,000 rooms to the company's growing portfolio.
  • The Kingdomb welcomed 30m international tourists in 2024, a 9.5% increase from the previous year, and is expected to reach 150m annually by the end of the decade, as stated by the Saudi Arabia's Ministry of Tourism.
  • The first Super 8 hotel is expected to debut in 2026, with future locations planned along the Kingdom's major highways and in key urban and transit hubs, including Riyadh, Jeddah, Makkah, Madinah, Al Khobar/Dammam, and surrounding areas.
  • Many properties will feature smart modular construction and eco-conscious designs, aligning with both brands' focus on efficiency, sustainability, and guest comfort.
  • Wyndham Rewards loyalty program offers over 115m enrolled members the opportunity to redeem points at thousands of hotels, vacation club resorts, and vacation rentals globally.

Statistics:

  • 100 hotels are planned to be opened in Saudi Arabia by Wyndham and Le Park Concord over the next 10 years.
  • The Kingdomb welcomed 30m international tourists in 2024, a 9.5% increase from the previous year.
  • By 2030, the Kingdom is expected to reach 150m annual tourists.
  • Le Park Concord manages over 900 rooms across 13 properties and has an additional 13 hotels under development.
  • The total room capacity will be over 3,000 rooms by 2030.
  • The partnership will create over 2,000 jobs in the hospitality sector.

Sources:

  • M2 EQUITYBITES-May 15, 2025-Wyndham, Le Park Concord to Launch Super 8 Hotels Across Saudi Arabia (C)2025 M2 COMMUNICATIONS
  • Wyndham Hotels & Resorts official website
  • Le Park Concord company official website
  • Saudi Arabia's Ministry of Tourism official website

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