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Xbox 360 Frenzy: eBay Sales Surge After Launch

Strategic Insights

— 1 min read

The Xbox 360 console has sent video gaming enthusiasts into a frenzy since its launch on November 22nd, 2005. Buyers are flocking to eBay in an effort to get their hands on the highly sought-after product. According to Terapeak's analysis of eBay data, over $23 million worth of Xbox 360s were sold in the first week alone. The demand for the console was overwhelming, with an average of 19 bids per successful listing and 586,035 bids placed on 39,562 systems.

Key Takeaways:

  • In the first week after its launch, Xbox 360s were selling at a rate of 1 every 13 seconds during peak times.
  • Over $23 million worth of Microsoft Xbox 360s were sold on eBay in the first week.
  • The average selling price for units sold was $718 per unit.
  • The success rate for Xbox 360 systems listed on eBay.com was 78.2%.
  • The majority of listings took place primarily between 8AM-12PM PST and in the evening between 2PM-7PM PST.
  • 92% of the listings were auctions, and approximately 65% of those transactions were 1-day duration listings.
  • eBay.com Picture Services and Bold features were the most used selling tactics by eBay sellers.
  • Since the first week, demand has dropped to an average of 15 bids per successful listing, with a success rate of 75.4% and an average price of $702.
  • The most advanced research tool for analyzing eBay consumer transaction data is Terapeak, which has data and analytics tools that look at data from eBay as far back as January 1st, 2004.

Statistics:

  • 586,035 bids were placed on 39,562 Xbox 360 systems in the first week.
  • The sell-through rate for Xbox 360 systems listed on eBay.com was 78.2%.
  • The average selling price for units sold was $718 per unit.
  • 92% of the listings were auctions.
  • Approximately 65% of those transactions were 1-day duration listings.
  • The success rate for Xbox 360 systems listed on eBay.com has dropped to 75.4% since the first week.

Sources:

  • "Terapeak analysis of eBay data"
  • eBay.com
  • Microsoft Corporation (Nasdaq:MSFT)
  • eBay Inc. (Nasdaq:EBAY)

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