Yahoo! Launches Barclays Premier League Highlights in the UK

Yahoo! has unveiled its online Barclays Premier League highlights on its UK website, providing fans with snack-sized packages of up to five minutes from every game this season. This deal, won by Yahoo! in April 2010, also includes a multi-million pound marketing campaign with the strapline "Miss a game? We didn't." The highlights will be available on the website, with weekday games going up at the same time as the next day's matches.

Key Takeaways:

• Yahoo! won the rights to show Barclays Premier League highlights for seasons 2010-13 in April 2010.
• The deal includes a multi-million pound marketing campaign across the UK, with the strapline "Miss a game? We didn't".
• Highlights will be available on the Yahoo! UK website, with weekday games going up at the same time as the next day's matches.
• In addition to match highlights, users can see "best-of" packages, including "Best Goals", "Best Saves", and "Tactical Debate".
• The campaign will continue the brand campaign messaging used during the World Cup and with David Beckham.
• Users can share links to highlights via Yahoo!, Facebook, and Twitter.

Statistics:

• 5 minutes: The maximum length of snack-sized packages of highlights available on the Yahoo! UK website.
• Multi-million pounds: The estimated budget for the marketing campaign.
• 2010-2013: The period for which Yahoo! won the rights to show Barclays Premier League highlights.
• Up to midnight: The time by which highlights are available on the Yahoo! UK website after each weekend's matches.

Sources:

• "Yahoo! to launch Barclays Premier League highlights in the UK" by M2 EQUITYBITES (16 August 2010)

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