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Yannick Bolloré to Share Vision for the Future of Advertising and Content at CES

Strategic Insights

— 1 min read

As consumer attention becomes increasingly fragmented, technology empowers marketers to target their audiences with greater precision. At CES, Yannick Bolloré, CEO and Chairman of Havas, a global communications network, will discuss how combining cutting-edge AI with deep human understanding can transform data into meaning, driving speed, agility, personalization, scale, and measurability, while keeping human creativity at the core. Bolloré will present his vision for a future where technology and human ingenuity converge to unlock new creative possibilities.

Key Takeaways:

  • Havas is a leading global communications network with nearly 23,000 employees in over 100 countries, united by the mission to make a meaningful difference to brands, businesses, and people.
  • Havas launched Converged.AI, a global AI-driven strategy that aligns teams across markets and fosters collaboration through shared tools, in 2024.
  • Converged.AI is powered by a €400 million investment and delivers scalable, client-centric solutions, enabling faster, smarter decision-making through a flexible, data-agnostic approach.
  • Yannick Bolloré joined Havas in 2011 and became CEO in 2013, leading the transformation of the group through the "Together" strategy, creating Havas Villages to unify regional agencies under one roof.
  • Bolloré will deliver his keynote at CES on Tuesday, Jan. 6, in the Mariposa Ballroom at the ARIA, exploring how technology and human ingenuity converge to unlock new creative possibilities.
  • Havas will host clients and partners at the ARIA throughout the week, featuring an immersive experience centered on the convergence of creativity, media, and technology.

Statistics:

  • 23,000 employees globally, making Havas one of the largest global communications networks.
  • €400 million investment powers Converged.AI.
  • CES 2026 takes place Jan. 6-9 in Las Vegas, with a dynamic space on the Mariposa Ballroom show floor featuring the convergence of creativity, media, and technology.

Sources:

  • Consumer Technology Association (CTA)
  • Havas
  • PRNewswire (Nov. 4, 2025)
  • CTA (Jan. 6, 2026)

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