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Tourism

Yoken Expands Pet-Friendly Ecosystem in China's Pet Tourism Market

Strategic Insights

— 1 min read

Yoken, the private label of Boqii Holding Limited, has partnered with several high-end hotels to develop a pet-friendly ecosystem in China. As pet tourism becomes a mainstream trend, the industry faces a pressing issue of "pseudo-friendliness," where businesses claim to be pet-friendly but lack supporting services. Yoken's initiatives aim to standardize industry services, providing pet owners with a convenient and inclusive travel experience. By launching custom rooms and travel kits with essential pet items, Yoken is redefining the concept of pet-friendly travel.

Key Takeaways:

  • Yoken has partnered with high-end hotels like Banyan Tree Sanya, Langham Xintiandi Shanghai, and Fuchun Resort Hangzhou to develop pet-friendly services.
  • The company has launched custom rooms with pet-specific designs and exclusive travel kits containing essential items for pets during travel.
  • Yoken's initiatives aim to standardize industry services, providing pet owners with a convenient and inclusive travel experience.
  • The pet tourism market has seen a continuous release of demand, with traveling with pets evolving from a niche demand to a mainstream consumption trend.
  • Gen Z consumers demand "services with a human touch," and Yoken's series of initiatives drive pet-friendly services from "superficial labeling" toward "professionalization."
  • Yoken's feedback from pet owners suggests that the company's services have filled the gap in pet services at high-end hotels, providing a warm living atmosphere for stays with pets.

Statistics:

  • The pet tourism market has seen a continuous release of demand, with traveling with pets evolving from a niche demand to a mainstream consumption trend.
  • Yoken has entered into co-branding partnerships with 3 well-known high-end luxury hotels.
  • Yoken has launched 100 custom rooms suitable for pets' stay in these partner hotels.
  • The travel kits used by Yoken contain 5 essential items for pets during travel, such as pet-specific wet wipes, deodorizing sprays, pet training pads, and teeth-cleaning finger cots.

Sources:

  • Boqii Holding Limited ("Boqii" or the "Company") (NYSE American: BQ)
  • PRNewswire
  • Banyan Tree Sanya
  • Langham Xintiandi Shanghai
  • Fuchun Resort Hangzhou

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