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Super Bowl Game (Football)

Youth Videos Challenge Big Alcohol to Remove Beer Ads from Super Bowl

Strategic Insights

— 1 min read

Youth from across the country have created powerful anti-beer-ad videos in response to Anheuser-Busch's exploitative beer consumption messages during the Super Bowl. The Marin Institute's FREE THE BOWL contest encouraged young, activist filmmakers to create videos that would counter the negative influences of beer advertising on millions of underage football fans. The contest received 62 entries, with three winners standing out for their creative and compelling arguments against beer ads during the Super Bowl.

Key Takeaways:

  • The Marin Institute's FREE THE BOWL contest received 62 entries from young, activist filmmakers across 23 different states, with three winners selected for their exceptional content.
  • The winning videos, created by 18-year-old Jeremiah Golden, showcased the negative influences of beer advertising on youth, including loss of life, health, friendship, opportunity, and innocence.
  • The videos highlighted the harm caused by underage exposure to ads, with 10.7 million underage youth drinking, 7.2 million binge drinking, and underage drinking costing the country $60 billion annually.
  • The contest aimed to challenge Anheuser-Busch InBev and the NFL to remove beer ads from the Super Bowl, prioritizing the public health of youth over advertising revenues.
  • The videos can be found at http://www.freethebowl.com/, and background information on the effects of alcohol advertising on youth is available at http://www.marininstitute.org/.

Statistics:

  • 62 entries were received for the FREE THE BOWL contest, showcasing the creativity and passion of young activist filmmakers.
  • 10.7 million underage youth drink annually, making it the most widely used drug among youth.
  • 7.2 million underage youth binge drink annually, highlighting the significant harm caused by underage exposure to beer ads.
  • $60 billion is the estimated annual cost of underage drinking in the US.
  • The Super Bowl is the most widely viewed sporting event, exposing millions of underage youth to beer ads.

Sources:

  • PR Newswire-USNewswire, "Youth Videos Tell Big Alcohol to Free the Super Bowl from Beer Ads" (February 1)
  • Marin Institute, "FREE THE BOWL Contest" (http://www.freethebowl.com/)
  • Marin Institute, "Alcohol Advertising and Youth" (http://www.marininstitute.org/)

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