Zeevex Expands into Online Gaming with Exclusive Partnerships

Zeevex, the open virtual currency sold in national retailers, has signed exclusive agreements with Owlient and Sunleaf Studios, enabling the distribution of prepaid game cards for their online video games. This move marks a strategic expansion into the online gaming market, leveraging Zeevex's existing national retail presence and compliance with child privacy laws. Zeevex's Xtreme Game Card is already sold in over 22,000 U.S. retail locations, catering to the growing demand for digital content.

Key Takeaways:

• Zeevex has signed exclusive agreements with Owlient and Sunleaf Studios to distribute prepaid game cards for their online video games.
• The partnerships aim to leverage Zeevex's user-friendly experience and national retail coverage to facilitate microtransactions in online games.
• Zeevex operates the first point card for online games in the U.S., adopting a popular model from Asia.
• The company's Digital Locker allows gamers to receive and purchase virtual items, making it a convenient monetization solution.
• Babydow, Howrse, and Pandanda are online games from Owlient and Sunleaf Studios that will utilize Zeevex's virtual currency.
• Zeevex aims to have more than 18 million U.S. gamers by the end of 2009 and plans to expand internationally in 2010.
• The company's partnerships with Owlient and Sunleaf Studios are a positive endorsement of Zeevex's market leadership in providing microtransaction platforms.

Statistics:

• Over 22,000 U.S. national retail locations sell Zeevex's Xtreme Game Card.
• 725,000 players are engaged with Babydow, an online baby simulation game published by Owlient.
• 3.9 million players engage with Howrse, an online horse care game published by Owlient.
• 18 million U.S. gamers are expected to utilize Zeevex's ecosystem by the end of 2009.

Sources:

• Pediatrics Week editors, "Zeevex Expands into Online Gaming with Exclusive Partnerships," Copyright 2009, Pediatrics Week via NewsRx.com