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Apple Rumoured to Launch iPhone 17 Air Amid Cost-Concerns and Discontinuation of iPhone Plus Model

Strategic Insights

— 1 min read

As the iPhone 16 series launch event draws near, rumors have begun to surface about Apple's upcoming plans. According to a report from Bloomberg, Apple may launch the iPhone 17 Air next year, which could potentially replace the existing Plus model. The iPhone 16 Plus, scheduled for release this year, might be the final model in its class. This development is not unexpected, given Apple's history of experimenting with its lineup. The release of the iPhone mini in 2020 provided a more feature-rich, yet affordable, compact option, but it ultimately failed to meet sales expectations and was discontinued. The Plus model, reintroduced with the iPhone 14 series, is also not living up to Apple's sales projections, with many customers opting for the standard iPhone or Pro models due to cost concerns.

Key Takeaways:

  • Apple is rumoured to launch the iPhone 17 Air next year, potentially replacing the existing Plus model.
  • The iPhone 16 Plus, scheduled for release this year, might be the final model in its class.
  • The iPhone mini model, released in 2020, was discontinued due to poor sales performance.
  • The Plus model reintroduced with the iPhone 14 series is not meeting Apple's sales projections, with many customers opting for the standard iPhone or Pro models due to cost concerns.
  • The iPhone 17 Air is anticipated to have a extremely thin design, offering a compromise between design and functionality.
  • Apple may receive higher returns from the iPhone 17 Air than from the smaller and Plus models.
  • The iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max are expected to go on sale on September 9, 2024.

Statistics:

  • The iPhone 16 series launch event is expected to take place soon, with local reports indicating that the new models will be available from September 9, 2024.
  • Apple's sales projections for the Plus model have been met with disappointment, with many customers opting for the standard iPhone or Pro models due to cost concerns.

Sources:

  • Bloomberg: Apple is said to be working on 2025 iPhone 17 models, and a report from DNA (Daily News & Analysis) All Rights Reserved. Distributed by Contify.com

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