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Apple's iPhone 16 Series Receives Underwhelming Response with 37 Million Pre-Orders and 12.7% Year-on-Year Decline

Strategic Insights

— 1 min read

Apple's latest annual event has come to an end, and with it, the company has launched its new iPhone 16 series, comprising of four models: the primary iPhone 16, the iPhone 16 Plus, and the more advanced iPhone 16 Pro and iPhone 16 Pro Max. Despite the impressive pre-order numbers, with a total of over 37 million pre-orders, the iPhone 16 Pro has received a relatively underwhelming response, leading to a 12.7% year-on-year decline in numbers compared to the previous iPhone 15 series. This is a worrying sign for the company, as it has been facing consumer fatigue with its products, making the newer iPhone 'upgrades' less desirable.

Key Takeaways:

  • The iPhone 16 series has received a total of over 37 million pre-orders, with the high-end iPhone 16 Pro receiving a relatively underwhelming response.
  • The iPhone 16 Pro has led to a 12.7% year-on-year decline in numbers compared to the previous iPhone 15 series.
  • Apple's overall pre-order numbers are lower than the buzz created during the launch of the iPhone 15 series.
  • The company has received over 37 million pre-orders, a significant number, but lower than expected.
  • The iPhone 16 series will be available to consumers on September 20.
  • Apple's performance at the equity markets has been declining, with shares losing 2.03% or USD 4.49 in the past five trading sessions.
  • The company's stock has also lost 4.03% of its cumulative value in the past one month of trade.
  • Apple's shares closed in green on September 17, gaining 0.22% or USD 0.47.

Statistics:

  • 37 million: total pre-orders for the iPhone 16 series (as of the latest report).
  • 12.7%: year-on-year decline in pre-orders for the iPhone 16 Pro compared to the previous iPhone 15 series.
  • 2.03%: decline in Apple shares in the past five trading sessions.
  • USD 4.49: decline in Apple shares in the past five trading sessions.
  • 4.03%: loss of Apple's cumulative value in the past one month of trade.
  • USD 216.79: Apple's share price on September 17.
  • 0.22%: gain in Apple shares on September 17.

Sources:

  • Indian National Press (Bombay) Pvt. Ltd., distributed by Contify.com
  • Indian National Press (Bombay) Pvt. Ltd., distributed by Contify.com (copyright 2024)

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