Microsoft Announces Insurance Advertising Packages on MSN.COM

Three major insurance companies, Allstate Insurance Co., Ohio Casualty Group (OCG), and State Farm Mutual Automobile Insurance Co., have collectively invested over $10 million in advertising packages on the MSN.COM network. These packages, introduced by Microsoft, cater to insurance needs in three categories: life insurance, auto insurance, and homeowners and renters insurance. The ads are tied to relevant content on MSN.COM services such as HomeAdvisor, CarPoint, and MoneyCentral.

Key Takeaways:

• The MSN.COM Insurance Initiative offers three online advertising packages geared towards life insurance, auto insurance, and homeowners and renters insurance.
• The packages include features such as front-page links, buttons, content modules, and sponsorships on MSN.COM services like HomeAdvisor, CarPoint, and MoneyCentral.
• Insurers like Allstate, Ohio Casualty Group, and State Farm Mutual are leveraging the MSN.COM Insurance Initiative to reach consumers actively shopping for insurance.
• The initiative aims to make advertising more effective by building packages around insurance content created specifically for MSN.COM services.
• Microsoft plans to continue refining the insurance packages based on feedback from advertisers and will introduce similar advertising packages on MSN.COM for other vertical industries.
• Large insurers, including Allstate, Ohio Casualty Group, and State Farm Mutual, are participating in the MSN.COM Insurance Initiative, indicating a shift towards online advertising in the insurance industry.
• According to MSN.COM, consumers using the network's services will appreciate the valuable safety materials, online calculators, and customer services provided by insurers through the online advertising packages.
• The MSN.COM Life Premier Carrier package includes Investor front-page link on MSN.COM MoneyCentral, a button on the insurance section of MoneyCentral, a content module on Money 2000, and more.
• The MSN.COM Auto Premier Carrier package includes a front-page link on CarPoint, a button on the Finance & Insurance section of CarPoint, a content module on Money 2000, and more.
• The MSN.COM Home/Renters Premier Carrier package includes run-of-network and targeted banners, section-front buttons on MSN.COM HomeAdvisor, buttons on HomeAdvisor Loan Finder pages, and more.

Statistics:

• Over $10 million has been invested by Allstate Insurance Co., Ohio Casualty Group (OCG), and State Farm Mutual Automobile Insurance Co. in MSN.COM advertising packages.
• The three categories of insurance covered by the MSN.COM Insurance Initiative are life insurance, auto insurance, and homeowners and renters insurance.
• The packages are tied to relevant content on MSN.COM services HomeAdvisor, CarPoint, and MoneyCentral.
• Allstate is extending its services across the Web, making it a sponsor of insurance-related content on the MSN.COM network of Internet services.
• Ohio Casualty Group is advertising on the MSN.COM network to simplify the process of buying insurance for its customers.
• State Farm Mutual aims to provide quality service and solutions to its customers through its online presence on the MSN.COM network of Internet services.

Sources:

• "Allstate, State Farm and Ohio Casualty Buy More Than $10 Million In Package Slots" PR Newswire (September 27, 2000)
• MSN.COM, about page, (no date provided)
• Microsoft, about page, (no date provided)
• "About MSN.COM" Microsoft (no date provided)
• "About Microsoft" Microsoft (no date provided)