Prudential Insurance Company Redesigns Its Web Site to Enhance User Experience

The Prudential Insurance Company of America has launched a revamped version of its world-wide web site, featuring improved navigation and enhanced information delivery. According to Stephen Ilnitzki, Vice President of Prudential Corporate Marketing, the redesigned home page aims to provide users with easier access to financial information and facilitate communication with the company. The new site includes a "ticker" that showcases current information and frames that segment content for better organization. The redesign also offers a more contemporary look and makes it easier for visitors to take action.

Key Takeaways:

• The Prudential Insurance Company of America has redesigned its world-wide web site to provide improved navigation and enhanced information delivery.
• The redesigned home page features a "ticker" that allows the company to highlight current information and provide an easy way for visitors to access details.
• The site now uses frames to better segment information and makes "action" choices more prominent.
• The redesign aims to provide users with easier access to financial information and facilitate communication with the company.
• The new site has a more contemporary look, improving the overall user experience.
• The company's major presence includes insurance, securities and money management, employee benefits and administration, consumer banking, and real estate brokerage and relocation industries.

Statistics:

• Prudential Insurance Company of America is the largest life insurance company in the United States.
• The company is one of the largest diversified financial institutions in the world.
• The redesign aims to improve user experience and facilitate communication with the company.

Sources:

• BUSINESS WIRE, May 5, 1998
• The Prudential Insurance Company of America press release