Cable television broadcasting industry
Viacom Inc. and DIRECTV, Inc. have announced a comprehensive long-term agreement that ensures the continued carriage of CBS, UPN, BET, and several MTV Networks channels on DIRECTV subscribers nationwide. The agreement also provides DIRECTV with the necessary rights to launch CBS' industry-leading HDTV programming on a "local into
Cable television broadcasting industry
MTV Networks announced plans to offer 10 consecutive hours of commercial-free performance coverage in response to viewer feedback following the Live 8 concerts. Both MTV and VH1 will broadcast performances by top artists, including U2, Pink Floyd, Coldplay, and Paul McCartney. The event aims to provide a platform for fans
Cable television broadcasting industry
MTV and Viacom's new interactive entertainment division, MTV Games, have partnered with Myelin Media to bring the Texas Hold'em game Stacked with Daniel Negreanu to various platforms in Fall 2005. The deal will allow MTV to integrate Stacked into its on-air, online, mobile, and other platforms,
Cable television broadcasting industry
MTV, a division of Viacom, will establish broader marketing partnerships with video game publishers, promoting games in advertising and programming in exchange for a share of revenue. This move marks a significant shift in the channel's marketing approach, as it seeks to tap into the growing popularity of
Cable television broadcasting industry
Lightningcast, Inc. is pioneering the in-stream video ad market with the launch of Instream, a cutting-edge network that allows Internet broadcasters to monetize their content in their own environment. This innovative solution is now open to prospective publishers for beta testing, with plans to begin selling advertising into the network
Cable television broadcasting industry
Shari Redstone, daughter of Sumner Redstone, is expected to be appointed vice-chairman of Viacom at a board meeting next week, as the media conglomerate prepares to split into two companies. The move will give Viacom's cable division an estimated $20 billion for acquisitions, according to analysts' estimates.
Cable television broadcasting industry
As the music industry continues to evolve, weblogs like Music for Robots are playing a crucial role in giving a platform to struggling artists. The blog, started by eight friends at Bates College, has become an influential force in promoting unsigned and independent-label bands. In 2004, the blog helped discover
Cable television broadcasting industry
MTV Networks, a unit of Viacom Inc., has announced the launch of FLUX, a mobile entertainment community in Japan. The service, available on mobile and online networks, will deliver entertainment and music content to Japanese consumers. FLUX has secured an exclusive deal with Utada, Japan's biggest female artist,
Cable television broadcasting industry
Tempo, a new cable television network dedicated to Caribbean music and culture, is set to launch in October 2005 in the Caribbean and in 2006 in North America. The network will provide a mix of original and acquired programming that is vibrant, relevant to its audience, and true to the
Cable television broadcasting industry
Motorola and MTV International have teamed up to create a groundbreaking mobile handset experience, dubbed "HIJACKED by MTV". This innovative partnership brings a unique and rebellious mobile experience to the latest Motorola handsets, tailored to the needs and desires of the MTV generation. The joint effort between Motorola
Cable television broadcasting industry
Viacom's decision to break its media conglomerate into two public companies has been met with skepticism by some Wall Street analysts, who fear that the company has waited too long to capitalize on its thriving cable unit. The cable business, which includes MTV, Nickelodeon, and VH1, has long
Cable television broadcasting industry
Sen. Charles Robb, the incumbent Democratic senator from Virginia, is fighting to maintain his seat in the upcoming election against his Republican opponent, Oliver North. The campaign has taken a turn for the worse, with both candidates engaging in negative and personal attacks against each other. Robb's 24-year-old
