United Wisconsin Services Announces Key Appointments to Executive Management Team

United Wisconsin Services, Inc., a leading managed care company, has made significant changes to its executive management team, naming Roger A. Formisano as executive vice president and Penny J. Siewert as vice president of Regional Services. Formisano will oversee all operating units of UWZ, except for the American Medical Security joint venture, while Siewert will develop a Medicare HMO product and coordinate regional offices for the company and Blue Cross & Blue Shield United of Wisconsin.

Key Takeaways:

• Roger A. Formisano, previously president and chief operating officer of UWZ's Special Markets unit and Compcare HMO, has been appointed executive vice president of United Wisconsin Services, Inc.
• Formisano's responsibilities will include all operating units of UWZ, except for the American Medical Security joint venture, and will oversee the company's Health Maintenance Organizations, United Wisconsin Group subsidiaries, and managed care and technical services units.
• Penny J. Siewert, previously vice president of Individual Products for BC&BSUW, has been appointed vice president of Regional Services for United Wisconsin Services, Inc.
• Siewert's responsibilities will include the development of a Medicare HMO product and coordination of regional offices and HMO programs for the company and Blue Cross & Blue Shield United of Wisconsin.
• Thomas R. Hefty, chairman, president, and CEO of UWZ, stated that these changes are designed to streamline the management team and product mix in response to new competition, strengthen the managed care focus, and take advantage of the company's technology leadership in Wisconsin.
• Essie Whitelaw, president of BC&BSUW, will assume sales, service, and provider relations responsibilities for the Compcare HMO, and Tim Cullen, president of United Government Services, will oversee the companies' combined efforts in the electronic claims marketplace.

Statistics:

• Roger A. Formisano has 24 years of experience in the health care industry, including 10 years with United Wisconsin Services, Inc.
• Penny J. Siewert has 22 years of experience in the health care industry, including 19 years with Blue Cross & Blue Shield United of Wisconsin.
• United Wisconsin Services, Inc. is the largest health maintenance organization (HMO) in Wisconsin, with significant small group preferred provider (PPO) products and substantial operations in specialty managed care and other products.
• The company provides a range of health care services, including a large dental HMO, life insurance, workers' compensation, mental health, and other businesses.

Sources:

• "United Wisconsin Services, Inc. Names Key Appointments to Executive Management Team." United Wisconsin Services, Inc. Press Release, August 31, 1995.
• "UWZ Announces Key Appointments to Executive Management Team." PRNewswire, August 31, 1995.